Digital Marketing / Online / Online Marketing are among the most used terms of the marketplace today. However, it is sadly just a several jargon for most of the people who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it vital for today’s business participant? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is solely marketing of your merchandise onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience quickly.
That is one. That is what Online marketing is. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all user generated content platforms are available digitally i.e. via the internet. However, there are other platforms that are categorized as digital marketing with the exception social media advertising and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every web master as it can help stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them regarding their visit to your website.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771